In 2015, we embarked on an extraordinary journey with NRT HD, a leading Iraqi TV channel, to redefine its brand identity and elevate its on-air presence to new heights.
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Description & Defining
In this transformative endeavor, we leveraged our expertise in design, animation, and technology to create a visual identity that resonates with viewers and communicates NRT HD’s brand values with clarity and impact. From dynamic screen layouts to mesmerizing openers and immersive 3D animations, every element of the branding was meticulously crafted to enhance the viewer experience and elevate NRT HD’s position as a leader in Iraqi television.
As you explore our portfolio, immerse yourself in the captivating world of NRT HD’s branding. Witness how our collaboration with NRT HD has reshaped the visual landscape of broadcasting in Iraq, setting new standards for creativity, innovation, and excellence.
Challenge & Solution
Understanding the Brand Identity: To ensure our designs aligned perfectly with NRT HD’s vision, we delved deep into understanding their brand identity, values, and target audience.
Creating Consistent Visual Language: Crafting a cohesive visual language across screen designs, openers, and 3D animations demanded meticulous attention to detail to maintain brand consistency.
Technical Constraints: Adapting our designs to meet the technical specifications of television broadcasting required expertise in optimizing resolution, aspect ratio, and Arabic alphabet compatibility with broadcast equipment.
We developed detailed branding guidelines encompassing every aspect of the visual identity, providing a blueprint for consistency across all branding elements.
Collaborative Discovery Process: Through collaborative workshops and discussions with NRT HD’s team, we gained invaluable insights into their brand ethos, enabling us to tailor our designs to perfectly reflect their identity.
Comprehensive Branding Guidelines: We developed detailed branding guidelines encompassing every aspect of the visual identity, providing a blueprint for consistency across all branding elements.
Technical Expertise and Adaptability: Leveraging our technical know-how, we optimized our designs to meet broadcast standards without compromising on visual quality, ensuring seamless integration into NRT HD’s broadcasting infrastructure.
