Roblox is taking a big step forward by allowing developers to sell games for real dollars, moving beyond its traditional use of virtual currency, Robux. This change gives game creators more flexibility in how they earn money on the platform. Developers can now charge users directly in real-world currencies for “Paid Access” games, making it easier to sell their games without relying on an intermediary like Robux.

This new model was introduced during Roblox’s annual developer conference in San Jose, California, and aligns the platform more closely with traditional gaming markets, where developers can adjust game prices based on demand. The change is part of Roblox’s larger plan to handle 10% of global gaming content sales and attract more developers by offering new ways to monetize their creations.

With this update, developers can expect a sliding payout scale, keeping up to 70% of the revenue from higher-priced games. Roblox users will soon be able to pay in their local currency from their computers, and payments on other devices will follow.

Roblox hopes this move will encourage creators to develop bigger, more ambitious projects and take advantage of the platform’s expanding opportunities.